Chapter 15: Exit strategies

Bob: The idea of flirting with a girl that is actually trying to place a product gives me shivers. – Meg: Dear, we reach a point in which we can’t wait no longer for Prince Charming. – Bob: What about some healthy casual sex? – Meg: I’m not going to proceed with a strategic repositioning of the product to reach an alternative target that is not prone to customer loyalty.

Bob: So, for example, if a woman wish to increase her chances of meeting new men, she could apply to a carpentry course? – Meg: Right! I see you are catching the spirit of it.

Bob: Gea told me about the book you are reading. – Meg: Yes. It’s about marketing strategies applied to the search for a husband. – Bob: Can you make an example? – Meg: At the gym, instead of aerobics during the less crowded hours, it is better to weight lifting when is crowdy. – Meg: In this way you improve your chances of meeting new men. – Bob: Now you told me, I think I know someone who has read the book…

Gea: “Find a husband after 35″? What kind of book is it? – Meg: It’s written by an M.B.A. from Harvard Business School. She developed a 15 steps program to get married in one year. – Meg: It’s all about applying marketing strategies to multiply the chances of meeting new people and improve the way you present yourself. – Gea: 40 years of feminism and we end with “My uterus is mine, and is managed by a consultant”.